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A picture of Ross Thompson is next to the cover of his book, which is titled,The Brain Development Revolution: Science, the Media, and Public Policy

Hollywood and the Brain Development Revolution: New Book Tells the Story Behind ‘I Am Your Child’

  • by Alex Russell
  • October 03, 2023
  • Self & Society
Psychologist Ross Thompson’s new book, “The Brain Development Revolution: Science, the Media, and Public Policy” tells the story of the 1997 “I Am Your Child” campaign with an incisive analysis spanning how the campaign captured everyone’s attention, the backlash from scientists and the continuing reverberations today.
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