The booming growth of AI chatbots is similar to the trajectory of how social media radically changed our everyday lives, except with supercharged adoption rates and expectations. Some key lessons we are still learning from social media’s rise offer insight on how to avoid the same mistakes with AI.

The 2025 Comm Horizons conference at UC Davis, hosted by the Department of Communication from May 16-18 2025, covered some of the most pressing issues about media and society. The conference showcased visiting luminaries in the field with the deep and diverse expertise of faculty in the College of Letters and Science.

Social scientists across Letters and Science are studying AI to answer questions about people and society and to develop technologies that may drive our future. This work touches nearly every part of daily life, from health to education to the way we communicate with each other. Their work shows that at this point in history, AI and human society are inextricably intertwined.