New research identified 10 key features of clickbait journalism on social media and compared its use between digital-native news media and legacy news media outlets. The study confirmed that digital-native media outlets are much more likely to use clickbait, and that it really does drive engagement in the form of likes and reposts, but may accelerate a decline in media trust.
A multidisciplinary research team in communication and computer science performed a systematic audit of YouTube’s video recommendations in 2021 and 2022 to test how a person’s ideological leaning might affect what videos YouTube’s algorithms recommend to them.